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Treasure 23 – Change, Marketing, Performance

Nugget #1 this week is a double feature and comes from intrinsify.me. They published two great articles on change earlier this year. German car manufacturer Audi decided to translate it and provided an English audio recording. So a great opportunity for my English speaking readers to learn why classical change management falls short and how to do it more successfully. By the way, I also wrote some posts for the… Weiterlesen »Treasure 23 – Change, Marketing, Performance